Hi! I’m Laura – interdisciplinary strategist, born provocateur, and avid creativity enthusiast on a mission to make boring brands extinct.

I’ve spent the last 10 years honing my expertise and fueling my passion for cultural intelligence, creative strategy, and social + innovative media.

When I’m not chasing down data or explaining things like ‘hot girl summer’ to CMOs, you can find me in the studio slicing up vintage print media with a fresh pair of Fiskars.

You may have noticed by now – I have a thing for collage art. And in playing around with digital collage to design this site, I realized how much my love of collage and strategy have in common:

Strategy, like collage, is based on a practice of deconstructing and reconstructing bits and pieces of humanity to create something new. 

Strategy, like collage, starts with gathering – going out into the world in search of intrigue and truth. 

And strategy, like collage – or any creative practice – is more a way of existing in the world than it is a specific set of skills or knowledge. It’s looking for patterns, questioning norms, and combining disparate truths to produce new ideas. It’s ripping at the edges, and cutting up the conventional. It’s about provocation, playing with perceptions, and exploring new points of view.

You can check out some of my art-for-art’s-sake collage work here. 

And get in touch here if you’re ready to rip at the edges of your brand with me. ☻